I spent the spring at Selfridges Food Hall this year. In May and June Selfridges celebrated all definitions of beauty with one of their largest campaign of the year, The Beauty Project. In the Food Hall the celebrations continued with Beauty and the Feast. I enlisted a team of Nutritional Therapists for the event, providing edible solutions for customer’s well-being ambitions.
It was a lot of fun to be part of the campaign. The shop windows all around the building were incredibly creative, and all very pink. It was uplifting to enter and feel the positive body images all around the store.
Pictures from Indigo Memoirs